Hasselblad to open first own branded retail store

Camera manufacturer Hasselblad will be opening its first own retail store on 30th June. The store will be located at the Fotografiska center for contemporary photography in Stockhom, Sweden and carry the full range of Hasselblad cameras, lenses and accessories, encouraging visitors to explore the Hasselblad brand. Hasselblad and Fotografiska will also partner to host photography workshops for both amateur and professional photographers.

Johan Åhlén, Chief Marketing Officer of Hasselblad, said: “Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.”

Per Broman, founder of Fotografiska, said: “We are honoured to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblad’s renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography.”

The shop’s location at the entrance of Fotografiska looks like a perfect choice for Hasselblad. The center has an exhibition space of 2,500 square meters and features four major and between 15 and 20 minor exhibitions per year. Past highlights include exhibitions of the works of such renowned photo artists as Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassador’s Erik Johansson, Hans Strand and Cooper & Gorfer.

Press Release:

2017-06-27

Hasselblad partners with Fotografiska in Stockholm to open its first Hasselblad branded store

On 30th June Hasselblad will be opening its first own retail store. The store will be located at Fotografiska in Stockholm, a centre for contemporary photography. The Hasselblad store will be home to a full range of Hasselblad cameras, lenses and products, while encouraging visitors to explore the Hasselblad brand.

Hasselblad and Fotografiska represent and showcase the world’s best photography. The collaboration will enable Hasselblad and Fotografiska to provide access to a full range of Hasselblad cameras, while also sharing their joint knowledge on the expertise and art of photography. The two companies will also partner to host inspirational photography workshops to help develop both amateur and professional photographers’ skills.

Johan Åhlén, Chief Marketing Officer of Hasselblad, said: “Our cameras were born from a love of photography and we are excited to partner with Fotografiska to spread our passion and inspire a more conscious world through the power of photography. Our new store and workshops represent our commitment to Hasselblad users and our desire to enhance the future of photography.”

Per Broman, founder of Fotografiska, said: “We are honoured to collaborate with an iconic Swedish camera brand like Hasselblad on the opening of its first store. We share the same values and devotion for photography and together with Hasselblad’s renowned technical excellence and creative vision, we aim to welcome photography enthusiasts around the world. It is a perfect match for our 535 000 guests who visit us every year for inspiration via the very inclusive art form of photography.”

The shop will be located at the entrance of Fotografiska, an international meeting place where everything revolves around photography. The museum has an exhibition space of 2,500 square meters, and features four major exhibitions per year and approximately 15-20 minor exhibitions. Past exhibitions have showcased the work of Annie Leibovitz, David LaChapelle, Anton Corbijn as well as Hasselblad ambassador’s Erik Johansson, Hans Strand and Cooper & Gorfer.

To discover more about the collaboration, visit http://ift.tt/2tXJvJ0.

from Articles: Digital Photography Review (dpreview.com) http://ift.tt/2tojIg2
via IFTTT

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s