Samsung Electronics has introduced its image sensor brand ISOCELL at the 2017 Mobile World Congress (MWC) Shanghai. Samsung originally launched the ISOCELL technology, which reduces crosstalk between pixels through physical barriers, in 2013 and has now decided to use the moniker as a brand name.
“Samsung ISOCELL is a brand that represents the essence of our leading pixel technologies. We expect the ISOCELL brand to help consumers easily acknowledge and confide in camera performance as well as overall quality of the device,” said Ben Hur, Vice President of System LSI marketing at Samsung Electronics. “With our advanced image sensor technologies, Samsung will continue to bring innovation to cameras used in smartphones and other applications.”
ISOCELL sensors comprises four sub-brands: Bright, Fast, Slim and Dual which are tailored to specific mobile device market demands:
- ISOCELL Bright sensors deliver bright and sharp images with high color fidelity and reduced noise in low light environments
- ISOCELL Fast sensors provide fast autofocus onto still or moving objects even when dark
- ISOCELL Slim sensors adopt the smallest pixel sizes available in the market at 0.9-1.0um, yet produce high quality images for the slimmest devices
- ISOCELL Dual sensors can be mixed and matched in various combinations on consumer devices to bring about features demanded in the latest dual camera trend
The latter works in a similar way to the dual-camera modules in more recent Huawei high-end phones. combining an RGB with a monochrome sensor. If the rumors are true we will see the ISOCELL Dual sensors for the first time in the upcoming Samsung Note 8 which is likely to be launched around the IFA trade show in Berlin at the beginning of September.