If you want more proof that the youth are taking an interest in film photography, you’ll have to travel no farther than your local multiplex this summer. ‘Polaroid’ the film – but not that kind of film – arrives in US theaters this August, and promises plenty of ‘Ring’-style scares and thrills. In fact, it’s produced by the same minds that brought us ‘The Ring’ and ‘The Grudge,’ so you can pretty much guess how things go when a high school student stumbles across an antique Polaroid camera and starts photographing her friends.
On the surface it looks like your average popcorn-friendly flick, but photographers may have a hard time looking past a few bothersome details we spotted in the trailer. Here they are in no particular order.
The flash is comically bright and doesn’t do anything
Is the flash on this camera powered directly by the sun? How has anyone who’s been photographed by this camera retained their eyesight? It’s unbelievably bright. On top of that, it doesn’t even seem to have any effect on the image – the first subject we see photographed looks to be lit only by the tungsten bulb next to her despite a blinding flash that lit up the whole room.
The screeching flash capacitor
Not only is it needlessly bright, the flash makes a piercing noise as the capacitor supposedly charges it. An entire studio of professional strobes all re-charging at once wouldn’t make that much noise. It’s way too loud for a small on-camera flash, and should be an obvious clue that demons inhabit this camera.
The pristine instant film that comes with an antique camera
This camera came out of a dusty old box with a bunch of film in mint condition? Okay, sure. Maybe possessed Polaroids have a much longer shelf life than the garden-variety stuff. If that’s the case, somebody let the Impossible Project know.
Be sure to watch the full trailer (if you’ve got the stomach for it) and let us know in the comments if we missed anything.