Nokia teaming up with Zeiss to deliver the “ultimate imaging experience”
Nokia’s 808 and Lumia 1020 are by some still regarded as the best camera smartphones ever. The devices’ outstanding image quality was the result of a collaboration between the Finnish handset-maker and lens manufacturer Carl Zeiss. Things have changed a lot since the 808 was launched in 2012 and HMD Global now has the exclusive rights to Nokia’s brand name but it seems we are likely to again see Nokia smartphones with a Zeiss badge in the near future.
HMD Global has announced a partnership with Zeiss to deliver the “ultimate imaging experience possible on a smartphone” and set “new imaging standards within the smartphone industry.”
Arto Nummela, CEO of HMD Global, said “Collaborating with ZEISS is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn’t just set the standard but redefines it. Our fans expect it and, together with ZEISS, we’re delivering it – co-developed imaging excellence for all.”
This year HMD Global has already launched the Nokia 3, Nokia 5, and Nokia 6 smartphones, which are aimed at the entry-level and mid-range segments of the market, but we have not seen a high-end model yet. It appears the Zeiss lenses and imaging technologies will be reserved for the upcoming Nokia 9 flagship. If the rumors are true we should see a 13MP dual-camera in the 9.